'A Sound Mind in a Sound Body is a short documentary that explores ASICS’ core philosophy - the belief that physical exercise is essential to mental wellbeing - and how this harmony is reflected in the brand’s innovations and products.
By revisiting the legacy of founder Kihachiro Onitsuka, the film uncovers how sport, wellbeing, and a commitment to achieving Net Zero have long been at the heart of ASICS’ identity.'
By revisiting the legacy of founder Kihachiro Onitsuka, the film uncovers how sport, wellbeing, and a commitment to achieving Net Zero have long been at the heart of ASICS’ identity.'
- Filmed on location in Kobe, Japan.
Directed by Guillaume Sanchez
Written by Katy Allan
Produced by Ana Zavadil
Director of Photography | Hotaka Matsumura
Edited by Ben Seeley
Colour Grade | Luke Redrup
